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  • Writer's pictureHarriet Goodings

How to create a line sheet that sells

Updated: Dec 26, 2022

So you’ve worked tirelessly to create a clothing line that’s just like you imagined it would be. What happens now? Time to sell the idea and everything your brand represents by creating a line sheet. A clear and concise document that makes ordering collections easy for buyers.

What is a line sheet?

A line sheet is a document used in the fashion industry to present present a collection of products to prospective buyers and retailers. Line sheets tend to include photographs, descriptions and pricing information for each product. It helps buyers to make informed choices about which products to purchase and forms an essential part of the sales funnel.

In a nutshell:

  1. Gather all the necessary information

  2. Create a professional looking layout

  3. Build trustworthiness

  4. Proofread

  5. Create a distribution plan

How to create your line sheet

Step 1. Gather all the necessary information

Photos of your products: Include good-quality imagery - we want to create a good first impression.

  • Keep it simple

  • Keep a neutral background

  • Keep lighting consistent

  • Keep dimension and orientation consistent

Product descriptions: Include a brief description of each product, including it's material, sizing, and any other relevant details.

Pricing information: Include the wholesale price for each product, as well as any applicable discounts or minimum order quantities.

Contact information: Include your company's name address, phone number, and email address so buyers can get in touch with you.

Design tip

Complete breakdown of information

Step 2. Create a professional looking layout

Now that you have all your information in one place, you're going to want to create a document that includes all of the necessary information in a clean, organised and professional looking format.

When organising the layout of your line sheet, you’re going to want to focus on the needs of the end user. It’s unlikely that you’re going to be the only brand on a buyers radar. As a result, you have a limited amount of time to persuade them to place an order - make your layout easy to scan.

Design tips and key concepts

F-shaped scanning pattern

2 x 3 grid

Clothing item cards

First impressions and grouping

Step 3. Build trustworthiness

Retail buyers are taking a risk by buying from a new brand. As a result, you’re going to want to make sure that your line sheet indicates trustworthiness. Here are some simple ways to signal that your brand is trustworthy.

  • Tell retailers who you are - provide an about us section

  • Include information about your returns policy

  • No spelling mistakes - get somebody else to proofread

  • Use a professional email address ( NOT

  • Provide up-to-date and complete information.


Step 4. Proofread

Check for spelling and grammar errors, and make sure all the information on your line sheet is accurate and up-to-date.

Step 5. Create a distribution plan

Once you have put together your killer line sheet, you’ll want to come up with a distribution strategy. Here are a few channels that you can use to distribute your line sheet.

  • Email

  • Tradeshows

  • Meeting with buyers

  • Your website

  • Social media.

In conclusion

Covering all these areas creates a lasting impression about the longevity of your brand and reassures them that you're worth their time and investment.

Download our free line sheet template

Mac users

Download PAGES • 166KB


Are line sheets worthwhile?

When do I need a line sheet?

What other content should i include?


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