Fashion Design Blog

  • Harriet Goodings

Molly-Mae Hague has been named the new Creative Director of PrettyLittleThing.com



Why on Earth does it even matter ?


I'm not one to write off anyone's achievements as PLT obviously believe that she will be an asset to the brand and good for her, having collaborated with the brand previously doesn't Molly-Mae deserve a chance? Stella McCartney was Creative Director of Chloe aged 26 (I know it's not the same but just an age thing), I don't think her age (22) should be an issue.


Being a massive empath (thank you anxiety), I think of how Molly-Mae would be feeling right now.. probably well chuffed with her new Cartier bracelet and the mega bucks £££ yes, but the pressure is HIGH, of course she will have an extensive well trained team to help guide her through the technical processes along with a swanky office but what about the leadership and line management experience in takes to do the role?

Some might see this move as insensitive to those who have worked so hard to climb the ladder and be over taken by someone with seemingly less industry knowledge.


How are the stress levels when deadlines and targets aren't met? What if Tommy has a date night planned that's been postponed three times cause the new range can't wait and the lab dips need approving but they all look the same?


At the end of the day (see what I did there) it feels like a successful disruptive marketing approach, people are talking about them.Well played PLT.


Remember; it's only clothes.


See @life_of_a_buyer and @lifeofabaa stories on Instagram for more insights.



(just a note - this was written super fast so please excuse the lack of references / general content, I need to go to sleep but felt the need to type).





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  • Harriet Goodings

Whilst I currently have more time to dedicate to freelancing, I wanted to go into a bit more detail about my services and how the pricing structure works.


The questions I’m asked most are usually centred around costing, it’s an important element and something that I would emphasise needs to be discussed early on.


The ‘going rate’ varies from designer to designer and is based on the level of experience, location, project and their time. I undercharged massively on my early projects and found it disheartening when I wasn’t clear on how much time a project would take, which is why I’ve since introduced a ‘phases’ approach.


I also now ask for a 50% deposit before starting any stage of the work to be completed. This is like a safety net for me and implies the client is happy to work together. Also based on experience, I once spent 5 hours creating some activewear sketches for a client following lots of emails discussing styles and manufacturing options, they then decided they wanted to 'put the project off for a while' (obvs I never heard from them again) but thankfully they also didn’t receive my sketches. Anyway.. lesson learnt.


I've introduced two pricing ‘phases’


Phase 1 is charged per day (8 hours). This is the concept and development stage where any modifications to designs take place, through feedback and discussion we can decide fabric and colour direction as well as branding and range building.


Phase 2 is charged per hour. Design complexity is something that can increase the amount of time needed on one tech pack. Usually the more detailed and complex the design.. the more detailed the tech pack so the higher the cost.


Heidi from Successful fashion designer has worded this perfectly:

‘A tech pack for a basic t-shirt is going to be a lot easier and quicker to do than one for a fully lined piece of outerwear’.

Side Note: A separate tech pack is needed for each item of a collection (not my rules), so if you’re creating a bikini, a separate tech pack is required for the top and the bottoms.


Not sure what a tech pack is? A tech pack is a blueprint to help manufacturers interpret them and begin sampling your garment. Take a look here


If you've got an idea and want to take advantage of a FREE 15 minute consultation, please enquire below.






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  • Harriet Goodings

I think of anxiety as a circle, it's ruminating thoughts that go round and round. Interrupting and breaking that circle can ease anxiety and stops it from going round again.


Lockdown however, has meant a lot of repetitive days and not knowing what's going to happen is a nightmare for anxious folk. This post is to bring the slightest bit of awareness to the condition and for anyone to seek help if they are suffering.


I am a mum who is a fashion designer who also happens to have Generalised Anxiety Disorder (GAD). This doesn’t make me bad at my job (which is something I believed people would think) it means I overthink things a lot.


What is it? What does anxiety even look like?


Generalised Anxiety Disorder is a long-term condition that causes you to feel anxious about a wide range of situations and issues rather than one specific event. People with GAD often feel anxious most days and may find it difficult to recall when they last felt relaxed. As soon as one anxious thought is resolved another may appear about a different issue. The exact cause is not fully understood but it is likely a combination of several factors: over activity in the areas of the brain responsible for emotion and behaviour an imbalance of the brain chemicals serotonin and noradrenaline, which are involved in the control and regulation of mood.


I take beta blockers and antidepressants daily to balance the physical and hormonal symptoms. I’ve also had CBT, practised yoga, meditation and used the apps Calm and Headspace. The most recent episode led me to being bed-ridden for four days with agonising stomach pains, a relatively new physical symptom for me.


Before delving into the onslaught of negative traits, it's worth mentioning there are some good traits that people with anxiety often exhibit:


Increased Empathy – We imagine being in your shoes / situation.

Great Problem Solvers – Scenario A, B or C.

Thoughtful, Not Reckless – We think through situations to keep us and others safe.

Accomplished – Big on achievements as you always feel like you are underachieving.

Reliable and prepared - Check, check and check.


One thing I have learned in my ten years with this condition is that you can't ignore it or pretend you're fine, because it's exhausting and doesn't go away. You literally have to face the problem for it to go away.


Below are some of the lesser known symptoms of GAD:


People Pleasing – 'yes'

Fatigue & Tiredness - Naps are essential

Needing constant reassurance – That's looks great, love that etc.

Dizzyness, light and noise sensitivity – Please turn it down, unless it's a tune. Then turn it up.

Procrastinating - putting something off doesn't make it go away.

Fluctuating Emotions and Irritability – Hormones, lots of.

Shortness of breath – If it seems like we sigh a lot.. we're just trying to take a deep breath.


I’m writing this in the hope that if someone has these symptoms and it’s something that is part of your daily life, please call your GP and seek advice.


The creative part of my brain already wants me to think of a better way to show people what anxiety is as writing it down feels very ordinary, almost basic... I should be doing a jazzy Tik Tok dance or a series of quick fire images or another witty way to grab your attention.


One account on instagram that I find explains anxiety really well is @dlcanxiety


Things I do that ease the anxiety:


Anything that makes Mabel laugh (currently The Grinch on repeat)

Reading - Current read: Vox by Christina Dalcher (dystopian fiction)

Netball – for 45 mins I’m just focused on getting the ball in the net.

Music – Headphones in and imagine I'm in Ibiza.

A conversation - a phone call, a zoom chat, a Whatsapp chat all count.

Working – I love my job so long as I'm not stressed, but then I can get stressed over my job, it's a catch 22.

Dogs – They're all good boys.

Eating well – Vegetarian cuisine usually revolved around carbs.

Podcasts – Sooo many good podcasts at the moment: Catfish: The Podcast

I Can't Stop The Tip Off Grounded with Louis Theroux

Guru: The Dark Side of Enlightenment to name a few!

Some that are Anxiety related are: The Anxiety Chicks Owning It: The Anxiety podcast (there are so many, these are just two which I've listened to).

Being organised - how therapeutic is decluttering.. note to self, do this more.


Fashion related content to resume next time :D


Harriet

x


Disclaimer: It's screamingly obvious I'm no medical professional, just someone with anxiety.

All views are my own unless linked/stated.


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