Molly-Mae Hague has been named the new Creative Director of PrettyLittleThing.com
Why on Earth does it even matter ?
I'm not one to write off anyone's achievements as PLT obviously believe that she will be an asset to the brand and good for her, having collaborated with the brand previously doesn't Molly-Mae deserve a chance? Stella McCartney was Creative Director of Chloe aged 26 (I know it's not the same but just an age thing), I don't think her age (22) should be an issue.
Being a massive empath (thank you anxiety), I think of how Molly-Mae would be feeling right now.. probably well chuffed with her new Cartier bracelet and the mega bucks £££ yes, but the pressure is HIGH, of course she will have an extensive well trained team to help guide her through the technical processes along with a swanky office but what about the leadership and line management experience in takes to do the role?
Some might see this move as insensitive to those who have worked so hard to climb the ladder and be over taken by someone with seemingly less industry knowledge.
How are the stress levels when deadlines and targets aren't met? What if Tommy has a date night planned that's been postponed three times cause the new range can't wait and the lab dips need approving but they all look the same?
At the end of the day (see what I did there) it feels like a successful disruptive marketing approach, people are talking about them.Well played PLT.
Remember; it's only clothes.
See @life_of_a_buyer and @lifeofabaa stories on Instagram for more insights.
(just a note - this was written super fast so please excuse the lack of references / general content, I need to go to sleep but felt the need to type).